Since launch in 1960, GALAXY has become the biggest brand within the MARS portfolio and is now worth an estimated £220m. With a new TV advertising campaign in place for 2012 coupled with initiatives such as Win a Million Moments, GALAXY continues to drive the confectionery agenda in the UK.

Smooth and creamy GALAXY hot chocolate is the perfect partner for some serious chocolate indulgence and made for the perfect transition into a deliciously creamy hot chocolate! Our GALAXY hot chocolate is all about creating the all-important ‘me-time’ to indulge in simple pleasures.

Within one of the fastest growing sectors of the hot beverage market, GALAXY now has 17% share of the instant market and continues to drive sales and innovation in categories such as ‘add milk’, with the recent successful launches of both GALAXY Traditional and GALAXY Frothy Top.

The luxurious GALAXY hot chocolate range is made up of four delicious, ultra-smooth, creamy varieties:  GALAXY Instant hot chocolate, GALAXY Luxury microwave chocolate in a cup, GALAXY Frothy Top and brand new GALAXY Traditional style hot chocolate. Why not pick your favourite to curl up with in front of one of the movies from the GALAXY Hot Chocolate Collection this winter?

GALAXY Instant Hot Chocolate – simply add water for a smooth and creamy chocolate drink instantly.

GALAXY Frothy Top – the only hot chocolate you can buy with a creamy “cappuccino-style” frothy top, giving you all the luxury of a coffee-shop hot chocolate in the comfort of your own home. Try it two ways … add water for an instant treat, or milk for an extra creamy indulgence.

GALAXY Traditional – new for this year is the Traditional style hot chocolate. As the name might suggest, this delicious hot chocolate is made using the traditional method of adding milk. The specially created powder dissolves quickly and smoothly in hot milk to create a silky smooth hot chocolate drink, without a lump in sight!

GALAXY Luxury, microwaveable chocolate in a Cup – a totally indulgent and luxurious hot chocolate made from lashings of real GALAXY chocolate melted into milk with a dash of cream, complete with mini marshmallows. No mixers, no powder, just simply pop in the microwave for one minute, add the mini marshmallows and melt into hot chocolate heaven.

… with plans in place for some exciting innovation going forward in to 2012!

The majority of Galaxy products are available from all major multiples, convenience and independent outlets across the UK.